🟡 Conservative
480 visits/mo
Core retirement plan keywords only
~86 leads/year (1.5% CVR)
Pipeline: $850K–$1.7M
Avg retirement plan = $25K-$50K/yr revenue
🟢 Moderate
920 visits/mo
Retirement + wealth mgmt + local SEO
~166 leads/year (1.5% CVR)
Pipeline: $1.7M–$3.3M
Mix of plan sponsors + individual clients
🔵 Aggressive
1,420 visits/mo
All tiers + AI citations + nonprofit/trust
~256 leads/year (1.5% CVR)
Pipeline: $3.4M–$6.4M
Full content hub + authority positioning